Your Public Relations Campiagn
For your PR campaign we'll:
- Create a PR plan to gain maximum positive exposure with your target markets while meeting realistic budget requirements. The plan will include a list of all media outlets and editorial staff to contact, as editorial calendars, and a schedule of releases and stories pitches.
- Develop your essential Key Message Statements, which form the platform that concisely communicates everything a person should know about you.
- Produce and maintain a current press kit including press releases, media alerts, company bios, fact sheets, and pitch letters.
- Pitch stories regularly to keep you front-of-mind with editors and journalists.
- Plan and staff media events and assist with connecting with the press at trade shows.
- Coordinate and staff national media tours with a heavy focus on print, radio and TV press in key markets such as New York, Los Angeles and Miami.
- Clip articles and news segments featuring your company and products.
- Assist in photo shoots and video production.
- Provide media training to your staff to be at your best in interviews with journalists.
- Form co-branding partnerships and cross-promotions on your behalf with relevant companies and organizations.
- Provide expert advice to your team in all matters related to PR efforts.
"Your public relations campaign plays an important role in creating your overall brand experience for your customers."